FIT design partnered with The Creative Arm and Cornucopia Enterprises to help develop and launch their new identity and websites. FIT design created and produced the final identity from numerous logo explorations and conceptuals. With a new logomark depicting Soy Labs focus on the soya bean and its many benefits, FIT design was able to create a standardized logotype that became the foundation for all product branding and nomenclature. With the new identity and brand guidelines set forth by FIT design, a new website was developed that reflected the pioneering technology and research that was being undertaken. The portal's goals to serve as the company's hub of news and latest developments but also investor relations and research was readily accomplished with its simple and direct interface, creating an open and inviting user experience for all audiences.